Integrated / Sponsorship / Design / Experiential / Content
Integrated / Sponsorship / Experiential / Content

Putting the business, back into the music business. 

Putting the business, back into the music business. 

To avoid losing another generation of South African musicians to financial mismanagement, we created AMPD Studios by Old Mutual - A professionsal music, business and culutre hub in Newton that brings faciltiies together with the experience, wisdom and practical advice of industry icons and the necessary business and banking acumen required to turn our considerable musical talent into successful and sustainable musical careers.

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An iconic, yet outdated broadcast pattern, a graphic language representative of africa and Old Mutual's recently revitalised core colour pallete became the foundation for a strong identity.

An iconic, yet outdated broadcast pattern, a graphic language representative of africa and Old Mutual's recently revitalised core colour pallete became the foundation for a strong identity.

AMPD accommodates the needs and ambitions of our audience with interior and exterior Soundstages setup for Live Broadcast, Recording and Production Studios, Meeting Rooms and Co-working Areas. AMPD has grown to become a hive of activity bringing vitality and connectedness to the most ambitious and most experienced members of the industry. 

AMPD accommodates the needs and ambitions of our audience with interior and exterior Soundstages setup for Live Broadcast, Recording and Production Studios, Meeting Rooms and Co-working Areas. AMPD has grown to become a hive of activity bringing vitality and connectedness to the most ambitious and most experienced members of the industry. 

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AMPD Icons and Masterclasses give young aspiring musicians, firsthand practical advice about how to build sustainable careers in the music industry by creating financial stability.

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Partnerships with Metro FM and MTV BASE ensured that our Icon Conversations were Broadcast Live to a large, relevant audience and a members WhatsApp channel keeps engaged participants in the loop and has grown to more than 3000, giving Old Mutual a direct line to an influential audience.

Partnerships with Metro FM and MTV BASE ensured that our Icon Conversations were Broadcast Live to a large, relevant audience and a members WhatsApp channel keeps engaged participants in the loop and has grown to more than 3000, giving Old Mutual a direct line to an influential audience.

Content is packaged in a number of formats after each live event and amplified across digital channels inlcuding Youtube and Spotify.

Content is packaged in a number of formats after each live event and amplified across digital channels inlcuding Youtube and Spotify.

3000+

Registered Members

3340+

WhatsApp Group Members

27+

SA Music Icons

16+

Masterclasses and
Hero Conversations

1.2%

Increase in
Brand Sentiment

40%

Increase in Money Account
Area Sales 

© HaveYouHeard (Pty) Ltd.  All rights reserved.

© HaveYouHeard (Pty) Ltd.  All rights reserved.