Brand Design / BRand Collateral

Designing a CI that everyone can use.

‘Lines’ in the world of marketing and media have been replaced by a fast and fluid wave of information, entertainment, advertising, news, fact and opinion; or, as we call it, culture. As an integrated communication agency immersed in culture to influence it, HaveYouHeard’s Corporate Identity had to reflect both the fluidity and organic nature of this cultural wave and our role in amplifying it. 

HYH_CI_Loeries_Boards2
HYH_CI_3
HYH_CI_6

Represented by a graphic symbol built into our monogram, a corporate colour palette with no restrictions and a single typeface that encapsulates more than one tone of voice - we built our mark. But, a modern business can’t be defined by a static logo on some outdated printed materials So, instead of slapping it on business cards and compliment slips, we made it useful. 

Represented by a graphic symbol built into our monogram, a corporate colour palette with no restrictions and a single typeface that encapsulates more than one tone of voice - we built our mark. 

HYH_CI_1a

By creating simple guidelines in and for frequently used personal computer and web based software that could be easily applied to make presentations, send emails, churn out spreadsheets and send invoices, we made our CI something everyone could use - not just designers.

By creating simple guidelines in and for frequently used personal computer and web based software that could be easily applied to make presentations, send emails, churn out spreadsheets and send invoices.

HYH_CI_7
HYH_CI_8
HYH_CI_9

Although they’ve had some fun with it too, with direct mail drops, online and offline content to promote our philosophy in a fresh, simple and impactful way. As a result, no matter who is delivering the message or in what form, if it comes from HYH the tone of voice is always consistent and uniquely our own – like a good CI should.

Although they’ve had some fun with it too, with direct mail drops, online and offline content to promote our philosophy in a fresh, simple and impactful way. 

HYH_CI_Loeries_Boards7
HYH_CI_Loeries_Boards8

© HaveYouHeard (Pty) Ltd.  All rights reserved.

© HaveYouHeard (Pty) Ltd.  All rights reserved.